If you would like to experience the best of online shopping for men, women and kids in India, you are at the right place. Look My Fashion is the ultimate destination for fashion and lifestyle, being host to a wide array of merchandise including clothing, footwear, accessories, jewellery, personal care products and more.
It is time to redefine your style statement with our treasure-trove of trendy items. Our online store brings you the latest in designer products straight out of fashion houses. You can shop online at Look My Fashion from the comfort of your home and get your favourites delivered right to your doorstep.
Rekha Kumari always had a natural eye for fashion. Born and raised in a small town in Delhi, she grew up surrounded by vibrant textiles, traditional designs, and the quiet influence of her mother who stitched clothes at home. As a child, Rekha would sketch outfits in the corners of her school notebooks, dreaming of the day she’d create her own fashion line.
But like many women, Rekha's path was not straightforward. After finishing her education, she got married and dedicated several years to her family. Still, her passion for fashion never faded. She would often get compliments for her self-designed outfits at family functions. Friends began requesting custom pieces, and soon, word of her talent started spreading quietly, yet powerfully.
In 2021, armed with just her smartphone, a basic knowledge of social media, and an unshakable belief in herself, Rekha took the leap and launched Look My Fashion — an online fashion store designed exclusively for women. Her mission was clear: to offer affordable, stylish, and confidence-boosting clothing for women of all ages.
Starting from her living room, Rekha curated collections that fused Indian tradition with modern elegance — think breezy kurtis, contemporary sarees, Indo-western fusion sets, and festive collections that celebrated womanhood. She managed everything on her own — from sourcing fabric and working with local tailors, to running promotions and responding to customer queries late into the night.
What set Look My Fashion apart was not just the design, but the personal touch. Each order came with a handwritten note from Rekha, thanking customers for supporting her dream. Her followers on Instagram grew organically, and within a year, her store had customers across India and even abroad.
Rekha also began mentoring local women, training them in tailoring and basic digital skills — turning her passion into a purpose.
"Fashion is not just about what we wear," Rekha says. "It’s about how it makes us feel. Through Look My Fashion, she wants every woman to feel beautiful, confident, and proud of who she is."
Today, Look My Fashion isn’t just a brand — it’s a movement. A movement led by a woman who proved that passion, perseverance, and purpose can create magic.
